Custom design
A considered visual direction and responsive layouts require more work than inserting content into a fixed theme.
The honest answer is that price depends on scope. A focused one-page site is very different from a ten-page website with booking tools, copywriting, integrations and ongoing support. This guide explains what changes the cost and what to compare.
Two five-page websites can require very different amounts of research, design, content and technical work.
A considered visual direction and responsive layouts require more work than inserting content into a fixed theme.
Writing, editing, photography selection and project case studies can be substantial parts of the job.
Booking systems, payments, directories, calculators and third-party services add setup and testing.
Useful service pages need original information and decisions, not duplicated text with headings swapped.
Technical foundations are different from ongoing research, content, digital PR and local reputation work.
Clarify hosting, updates, backups, revisions and who is responsible for future changes.
The quote should identify pages, features, content responsibilities, revision limits, hosting arrangements and any recurring costs. Vague scopes create misunderstandings later.
The site should work across common phone, tablet and desktop sizes. Forms, menus, links and integrations should be tested before launch.
Expect descriptive titles, crawlable content, sensible headings, canonical URLs, a sitemap, robots rules and strong performance. These foundations do not guarantee rankings.
Know who controls the domain, hosting and analytics accounts. Wherever practical, the business owner should retain access to essential accounts.
Clear starting prices for common small-business website scopes.
Compare packagesNo. Compare clarity, quality, support, ownership and whether the result actually fits the business. Equally, a higher price is not proof of better work.
Usually. Domains renew, hosting may have a recurring fee and some third-party tools charge subscriptions. These should be explained before you agree.
It depends on scope and how quickly content and feedback are supplied. A focused site is normally quicker than a multi-page project with integrations.
Technical and on-page foundations should be included in a professional build. Ongoing SEO is separate work involving research, content, reputation, links and measurement.